When it comes to our whisky portfolio, it’s essential that we continue to push the boundaries as we compete against more new brands, variants and categories than ever before.
Our New Product Development (NPD) team possess a unique skill-set where creative minds meet practical thinking. They are a critical interface between Sales and Marketing, Operations and Supply Chain, and are responsible for developing our packaging into something truly special to complement our incredible brands.
Our NPD team work across a range of areas including:
A global mind-set is essential to the work of NPD as it’s vital that the team understand the differing requirements and expectations of our global customers.
Delivering products to the luxury market carries with it high demands and expectations, which our NPD team continually aim to exceed from a packaging perspective.