Head of Marketing, Europe

UK & Ireland
Job Type
Closing Date

You will create and lead the implementation of the European marketing vision, strategy, brand building principles and best practices that build long term equity, maximises growth opportunities and sustainable enduring profit growth across the WG&S portfolio. Drive regional marketing talent development, raising the overall skill set and quality of marketing planning and disruptive execution. Set up clear processes to manage the implementation of Global Brand Strategies in the region, respecting and adapting to local consumer and customer insights.

  1. Responsible for delivering profit and growth targets for the WG&S brand portfolio
  2. Play a lead role in defining future growth and strategic direction, ensuring it reflects  understanding of WG&S & Distributor perspectives, and delivers breakthrough performance and sustainable competitive advantage
  3. Business leadership being able to get outside the marketing comfort zone by problem solving and developing strategies for projects ranging from commercial negotiations, emerging market fluctuations, RTM and M&A requirements, IMC set up, to investigating new revenue streams (eg unlocking greater allocations of high end malts, sharing/table serve Eastern Europe)
  4. Provide Marketing and Commercial expertise at key review periods; QBRs, Budget and LE timetables
  5. Proactively encourage a disruptive mind-set across all areas of our business model, people agenda and brand

For comprehensive details of this exciting role and the responsibilities involved, please see the role profile by selecting the "download PDF" link at the top of the page.